The endgame for any digital advertising strategy is to drive more sales. One of the best aspects of using online advertising is that it doesn’t cost a fortune. With a small investment, you can turn prospects into loyal customers. While it does help to work with a marketing agency that offers online advertising services, partnering with experts in the field ensures your business takes advantage of the right strategies.
Do you want the best return on your investment? If so, then you can’t go wrong using the top five strategies for generating leads online.
1. Banner Ads
Banner ads are a tried-and-true marketing option for many businesses. This method has been around for decades and remains a highly effective advertising strategy. These display ads come in a variety of formats, such as:
- Static
- Animated
- Interactive
- Video
- Expanding ads
Banner ads vary in size and are typically square or rectangular. They are displayed in targeted areas on a website, usually at the top of the page or the sidebar, and work well on desktops, smartphones, or tablets. Want to get the most out of this paid online strategy? Make sure you create visually appealing ads, promote a specific product or service, and display them on websites with related content.
2. Social Media Ads
The popularity of social media has given rise to social media ads as a viable advertising strategy. You can easily customize social media ads using detailed demographic information. This allows you to target your ideal buyers with relevant ad content. Facebook’s Audience Insight is an example of this capability. Social media ads have a significant impact on consumers, with 57% of Millennials said to have noticed an increase of social media that speaks to them.
3. Pay-Per-Click Ads
Like banner ads, pay-per-click advertising has been around for decades. It is a strategy that gets strong results. PPC ads are effective because the prospects who click on the ads are more likely to make a purchase. As a paid search strategy, PPC ads do a better job of converting leads than organic traffic. For example, PPC ads get 65% click-throughs versus 35% with organic traffic. Additionally, campaigns can be created to fit any budget.
4. Ad Retargeting
Ad retargeting is a reasonably new emerging paid advertising method that works wonders for converting website traffic. The effectiveness of retargeting boils down to the use of cookies, which tracks visitor activity. Cookies collect valuable data that ensures visitors only see ads relevant to their interests. However, this strategy works best for sites that generate at least 5,000 visits every month.
5. Influencer Marketing
A reality with paid ads is that consumers can block ads, making it harder to get your message out to your target market. One way around this is to use influencer marketing as a strategy.
Influencers are individuals who carry a lot of weight among your target audience. They include high-profile industry experts, Hollywood celebrities, or social media rock stars. Influencers normally have huge followings and the ability to influence people to make purchasing decisions.
Businesses identify the influencers in their market and develop a working relationship with them. The goal is to have influencers promote their brand, product, or service to their followers. In many cases, rave reviews from an influencer can translate into hundreds (or even thousands) of dollars in revenue. Keep in mind, that companies often pay influencers some form of compensation.
Grow Your Business
There are many steps to creating an effective paid online ad campaign. It is best to work with a company that specializes in online advertising services like KOB Advertising. We have the expertise to implement the best strategies that attract and convert high-quality leads. For more information and to schedule a free consultation, fill out our online form today!
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